We looking for a Social Media Marketing Specialist for one of our clients based in Kuwait.
What you’ll do:
- Develop creative and engaging social media strategies
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Develop, launch and manage new competitions and campaigns that promote your organization and brand
- Form key relationships with influencers across the social media platforms
- Undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyses and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Write social copy for posts
- QC and review social assets before publishing
- Work alongside Production and Editorial teams to identify social opportunities across both written and video content
- Work closely with Digital and Marketing managers to identify social opportunities for product launches and larger marketing initiatives.
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Analyze competitor activity
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
- Manage, motivate and coach junior staff such as social media executives or assistants
- Manage a budget for social media activities
- Educate other staff on the use of social media and promote its use within your company (in-house roles)
- Encourage collaboration across teams and departments
- Regularly liaise with clients via telephone, email, conference calls or face-to-face
- Use social media to market our ecommerce store
Who you are:
- 2+ years within an agency environment
- Should be a fluent communicator
- Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
- Strong copywriting and editing skills suitable for each platform
- Knowledge and understanding of algorithms and search engine optimization
- Creative skills for contributing new and innovative ideas
- Strong communication and people skills for articulating ideas to colleagues and clients
- Leadership qualities to lead and motivate a team
- Excellent team working, collaboration and networking skills
- Organizational skills, with the capacity to prioritize and work across multiple projects
- Project and campaign management skills
- The ability to work well under pressure in order to meet deadlines
- Skills in data analysis and interpreting statistics
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- An eye for detail and the ability to work accurately
- Motivation and commitment